Our Company

Potterton Rule, Inc. has been serving the real estate and insurance needs of property buyers and sellers in Southwest Wisconsin since 1939.  At Potterton Rule, our team of  Realtors® can help you find your dream home or sell your home at the right price.  We also have an Insurance Division that offers competitive rates in auto, home, farm, business, life and health.

Specializing in real estate in Iowa County and its surrounding areas, we at Potterton Rule have both the knowledge and the experience to provide excellent customer service to both homebuyers and sellers.  Most of the members of our team were born and raised in the area, and all of them have years of experience in the Southwestern Wisconsin real estate market. In addition, whether our clients are from around the area or from out of state, we are always easy to reach.  Aside from this website, our clients can contact us through our toll-free numbers and meet our agents in our offices in Dodgeville, Mineral Point and Mount Horeb.

At Potterton Rule, we’ve had years to hone our vision to the essentials: “putting forth the best service, caring for each individual, and supporting the communities we call home.”

Originally known as Smith & Johanning, Potterton Rule changed hands in 1969 when Mineral Point native Everett T. Potterton became the owner and operator.  He was joined by his children, Carole Rule and Paul Potterton, to whom he would sell the company in 1980.  Paul’s wife, Barbara, also joined the business.  Today, Potterton Rule, Inc. is owned and operated by Keric Potterton, Paul and Barbara’s son, who is proud to continue the family tradition of excellence in real estate and insurance.